Want to Start a Profitable Business in Nigeria? First, Learn How to Identify a Real Problem to Solve.
Most aspiring entrepreneurs in Nigeria jump into business with zeal but not with a problem that has been identified to solve- which makes them fail most of the times. The latest Forbes report reinforces the idea that the most successful business is the one that effectively addresses a problem solving a particular issue in a unique manner that is based upon reality. Therefore, when you contemplate starting your next hustle or start-up, you have to ask yourself the following question: What problem I am solving and who should be benefiting?
The article breaks down a practical way of locating profitable problems. It involves getting companies to look at their surroundings, engage with the potential customers and learn whether there is an actual pain point or not. It involves understanding the grievances, which individuals frequently express, gaps of the other services available, or weaknesses when performing daily tasks or doing business activities.
There is no such thing as making a product and then seeking a market. The article tells those looking to start a business that they should find a problem in a market, and then create the solution to the problem.
This is gold to Nigerians. Whether it is the problem of food security and delivery, education gaps with the youth or the challenges of payment via digital reimbursement, Nigeria is rife with business opportunities that need excellent solutions close to home.
This will not only decrease the incidence of business failures, but will develop actual value that can be sustained in the long-term.
WHAT DO YOU THINK ? Keep a look out here
https://www.forbes.com/sites/allbusiness/2025/06/13/how-to-find-a-problem-your-business-can-solve/